CREATIVE CRITICAL REFECTION QUESTION 4

 

TEXT FORM BELOW:

Q4. How did your research inform your products and the way they use or challenge conventions? 

Ans: Our team dedicated a lot of time and energy to researching, which we believed was crucial in ensuring that what was in the works would meet the demands and desires of the target audience. To do so, our first step was to decide who our target audience was, which we decided would primarily be teenagers. Our research began by us watching multiple music videos to brainstorm ideas, as that was the nature of our project. The creative process behind it was such that it guaranteed the perfect balance between the relatability of the content and innovation. We did not wish to compromise on our project's artistic depth for the sake of creating something that would appeal to the masses.  However, we also wanted to ensure that the audience would be able to resonate with whatever content we put forwards. Hence we were faced with a dilemma that was slightly challenging at first, but due to extensive research, our team was able to look further into topics that the target audience would enjoy the most and then gave it an artistic twist, which created something completely different and unique altogether. 

The next step was to gather actors who would fit the role accurately, which we managed to do successfully. However, we initially did face the problem of deciding a location for the video's shoot. That was, fortunately, quickly resolved as our research suggested that open spaces would better fit the storyline of the music video as it creates an atmosphere of loneliness. While shooting, our crew had limited resources and so we had to use a simple NIKON D-5300 camera and an Iphone 13, but we made use of our outdated equipment the best we could. Luckily, our decision in the favor of an outdoor shoot proved to be even more beneficial as it gave us the advantage of natural lighting, which made up for the lack of lighting equipment. 

Another significant part of our research was that of the latest editing sstyles and aesthetics. Recently, famous TV shows and movies, such as Euphoria and Midsommar, have gained immense popularity due to their editing styles. These shows were particularly famous the audience that we aimed to target as well. Hence our team studied different art styles and color palettes in detail and came to the conclusion that the colour palettes which best fit the mood of our music video were shades of blue, as blue depicts the feeling of loneland grief. We were also compelled to use hues of yellow and orange with a bit of red for these have been used by screen artists to showcase feelings of isolation and dependability. The study of colour theory greatly enabled us to edit our music video that gave it the aesthetic that we desired and our research suggested that these latest editing techniques appeal to the young audience the most.